Hey Kortney,
I just got my first ever item from Grrrl. I visited the mailbox, tried on my bomb as FUCK new jacket, and read the tags pinned to it at just the right moment !
I have spent the last year doing wonderful things with my body (trail running, rock climbing, playing Division 1 rugby with a team of killer ladies in Denver, and skiing). I have also spent the last year fighting an eating disorder fueled by PTSD and a lifetime of a shitty body image. Today was especially hard,like sit-in-the-grocery-store-parking-lot-for-20-minutes-before-I-got-up-the-courage-to-go-the-fuck-inside hard.
It sounds ridiculous. It was. Walking to the mailbox, my logic was bargaining with the destructive side of my mind, trying to keep my dinner in my body. Putting on a piece of clothing that fit me perfectly was a good first step to turning the evening around. Then I read the pledge on mtge tag. There was a part that made the bitch who lives in my head (the one who is never pleased, the one who said “15 lbs gone? Now 10 more? More.”) sit down and shut the fuck up for a few blessed moments. “I am having a POSITIVE IMPACT ON THE WORLD”.
My worth is not tied to a meal, a number, a size. Every time I step on the rugby pitch, or run, ski, and climb, I am building my body and giving my mind the fucking break it deserves. If my mind and body are taken care of, I can take care of those around me and leave the earth better than it was before I arrived. I can’t do any of those things if if I’m actively working against my body and constantly degrading myself. I read the pledge again.
Then I got up and made my lunches for the week. And you know what? I’m going to eat them too. Its just food. It’s not something to control – it’s fuel, plain and simple. I will put this pledge on my bathroom mirror. I will continue to move on and up. I will learn to love myself. I am going to achieve my goals. I’ve always known all of this, but it has been buried deep.
Thank you for what you’ve done with all that is Grrrl and GrrrlArmy.
Reporting for duty

It’s time to call attention to why GRRRL Clothing exists. It’s time to look past the clothing and truly understand the heartbeat of GRRRL and what can be accomplished through our Self Love Rebellion Campaign.

GRRRL clothing exists to create change for a generation of struggling young women who are currently and will eventually be leading this world. The struggle is so real that our youth are dangerously crippled and lost. We need your help. Our clothing is the vehicle we use to get the message out. It’s the flag we fly and banner we raise to rally the troops who will stand for change in a marketing world that would rather look the other way and profit from female dysfunction. Our vision is much greater than the clothes on our backs.

To quote Ceo of GRRRL, Clothing Kortney Olson, in her emotionally moving video for the self love rebellion project, “History tells us that we need HERstory. A stronger female influence. But how can that happen when women are consumed by an epidemic of self-harm, self-doubt, self-hate, fear, and prejudice? The annual healthcare costs for eating disorders globally is 1 trillion dollars. One in 3 women will experience domestic violence. One in five will experience depression. One in 5 teenage girls will suffer from body image related mental illnesses. What is the answer? Self love. All the research shows that self love is the personal pillar that underpins the achievement of potential. It fosters unity, disengages prejudice and fosters equality. It is the key that unlocks potential and personal happiness.”

1 in 5 teenage girls will experience depression before they reach adulthood.
7 in 10 girls believe that they are not good enough or don’t measure up in some way, including their looks, performance in school, and relationships with friends and family members.
Over 70% of girls aged 14–17 years avoid normal daily activities, such as attending school, when they feel bad about their looks.
Eating disorders are the 3rd most common chronic illness in young females.
Self-harm hospital admissions have increased by more than 68% in the last 10 years, with teenage girls 50% more likely to self-harm compared to teenage boys.
The incidence of eating disorders has DOUBLED in the last 10 years.
75% of girls with low self-esteem reported engaging in negative activities such as cutting, bullying, smoking, drinking, or disordered eating.

We didn’t create the the Self-Love Rebellion Project because we want to sell clothing. Yes, our clothing is award-winning and awesome. Plus, when you support us by contributing to our growth, you will receive amazing GRRRL gear in return. It really is a win-win situation. Your contribution will enable us to visit 5 cities in America to provide access to our life-changing self-love event absolutely free of charge. You will be changing lives and rocking amazing gear.

Based on the eye-opening statistics I shared above, chances are that if you’re a woman reading this, you’ve been directly or indirectly affected by one or several of the issues mentioned. If you’re a male reading this, there is most likely a woman in your life right now who is silently struggling. You can make a difference.

We can help. We want to arm women with the tools they need to conquer their inner demons and rise above. It’s alarming that we live in a culture where self-love is considered rebellious and that standing up against mass media marketing to normalize all body shapes, colours, and backgrounds is considered courageous.

Ask yourself who you have allowed to influence your beliefs. Have you ever thought about how your thoughts have been influenced by the media? We typically accept our thoughts as truth without thinking about where they came from and why. Companies profit from negative self-images while women destroy themselves. Hating yourself is considered acceptable and normal behavior. What is most alarming is that these behaviors are expected and encouraged. Can you imagine how many companies would go out of business today if women simply started loving themselves? There is so much work to be done, and it starts right here with The Self-Love Rebellion and you.

This is our pledge. We intend to change the world one pledge at a time, one woman at a time.
I solemnly swear to the best of my ability to refrain from talking negatively about myself as well as other Grrrls.
I am an equal amongst my peers, and see myself as neither better than nor less than them.
Through this pledge of non-judgment, I understand and embrace that I am having a positive impact on the world and furthering the global revolution of body acceptance.
I take this pledge.

It’s time to change the game. It’s time to change our inner narrative as a society. It’s time for healing to begin. Come read our story. We invite you to become a vital part of the rebellion. We invite you to help us mobilize an army of change.

Remember as Eleanor Roosevelt said. A woman is like a tea bag-you cant tell how strong she is until you put her in hot water.
Keep fighting the good fight
SpunkyCanuck