#Holmgrrrl Why Holly Holm Will Always Shine

Good Day Grrrlfriends!

It’s your MFCEO Kortney “KO” Olson here.  Captain Thunder Thighs at your service.  Today I write to you from my new country Thailand.  I was meant to go watch #UFC196 with my partner at an Irish Pub this early afternoon, but decided to head back to the village (lol) so I could do some work.  This resulted in me ‘watching’ the game via text message with my Brother.


After getting word that Holm got knocked out without tapping, I was caught between a slight moment of disappointment, and a slight moment of pride.  Then the thoughts started trailing in, hence why I’m here to share.

As a society, we are bred to put an immense amount of importance on being “winners”.  Think back to when either yourself, or your kids, were up for “field day races”.  Your excitement for “winning” that blue ribbon, or the excitement you felt when your kid(s) brought home a blue ribbon, filled you with pride and excitement.  Or how about your high school basketball team and the level of disappointment you felt when you lost the championship game.  Or as an adult, that feeling of “not winning” because you have a 1997 Toyota Corolla in the driveway of a house you pay rent on, with too many credit cards to pay back before purchasing something newer, more “winner-like”.

We are bred, especially as females, to see everyone else around us competition.  Inadvertently, we encourage kids from a young age to not work as a team, and to be concerned with satisfying the expectations of others, when it pertains to their lives.  I.e. our parents were more concerned about us winning, then we were.

Instead of getting rewarded for training our best, and actually showing up to have an experience, we get rewarded for “being the best”, as opposed to just being-  Keep in mind, we are human doings, not human beings……

Holly Holm is a goddamn champion.  She is the epitome of what a role model looks like.  She does not boast about herself, nor does she brag.  She simply just is-  She’s just a spirit having a human experience free from harsh judgement of herself and of others. (and yes, I’m sure there is some level of judgement- especially as a professional athlete.  you would not be human if you had zero judgement)

The GRRRL brand has been built off the foundation of this: We don’t do shit to fit in.  We don’t do shit to be better than other grrrls.  We support each other and feel connected.  We don’t place our worth on whether or not we are “winners” because we are already ALL born “winners”.

We are one.  We are #grrrlarmy !!!!


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