We simply just don’t DO “sizes”. The old way of sizes was created by a man in the department of agriculture nearly one hundred years ago, using a survey that didn’t represent the variety of body types, ethnicity or genetics of women 100 years ago. Let alone today.

This misrepresentation, has gone hand in hand with fashion and sportswear brands using models that represent less than 2% of bodies to create untold damage to the self esteem of girls as young as 3 years old. And why as many as 40% of 3 year old girls want a different body type. The results of all of this combined are horrific.

  • 1 in 5 teenage girls will experience depression before they reach adulthood, with the majority connected to body image and self esteem
  • 7 in 10 teenage girls believe that they are not good enough or don’t measure up in some way related to their looks
  • Over 70 percent of girls age 14 to 17 avoid normal daily activities, such as attending school, when they feel bad about their looks.
  • Eating disorders are the 3rd most common chronic illness in young females.

We want to make a change to this and one way we will do that is to get rid of sizing. Even the names of traditional sizes make us feel there is something wrong with us. Did you know the AVERAGE woman in the USA would wear an extra large or double extra large in some sports brands? And that our smaller and bigger sisters are being told to shop elsewhere.. at the back of the store or being segmented into other stereotypes like “petite” or “plus-size”?

How does it make sense that 98% of sportswear is made to fit less than 25% of female bodies? And why close to 70% of women can’t even shop at the mainstream sportswear brands.

We think it’s time to call bullshit on the clothing industry. And their model photoshop. Their unrealistic body stereotypes. And making every woman feel like anything than an extra small is an abnormality.

We don’t put clothes for our fuller bodied sisters at the back of the store. Or fat shame our employees. Like other brands. We are grrrls. Loud. Can you hear us?

We have a range of 10 world class athletes you can see at the top of the page. Just pick the athlete you identify with… Brionii  world class bjj bruiser or Sam a world record holding powerlifter…. Heidi the world armwrestling champ or Ali the USA representative olympic weightlifter. We would rather focus on the amazing things our bodies can do than the unrepresentative stereotypes created in the department of agriculture.

It might take you a minute to get used to the way we do things. But we hope you appreciate why we are doing it. And we are pretty confident that you will get a better fit. And a happier wear out of the process.

It’s a pretty big gamble for us as an online store. But we know that grrrls will get it.



We have clothes that fit our athletes based on the variety of beautiful bodyshapes and types that reflect grrrls living in the 21st century. And the different shapes of different ethnicities and backgrounds too.

The best way to choose a top is to measure your bust in cms or inches, and then choose the athlete whose body matches most closely mirrors yours.

If you prefer your tops tight go up to the next athlete with the smaller measurements.

If you prefer your tops a little looser fitting go down to the next athlete with the fuller measurements.

If you are within an inch of the measurements between two athletes… pick the smaller athlete for snug and the fuller athlete for a little less snug……


Chest (inches)Chest (cms)
Heather38 – 4197- 104
Ali41 –  44.5104-113



Because a man designed women’s sizes back in the 30s on the basis that it didn’t actually matter if our clothes fitted… BECAUSE WE CAN ALL SEW!!!!…. we often have self talk around why we have to buy a medium in a top and an extra large pair of pants….

Well that’s because our entire sizing system was designed by a man. Using a sample of women which excluded anyone from an ethnic background and didn’t even represent a cross sample of representative women from the group he did use….

No more.

Grab a tape. Measure your hips, waist and inseam. And choose an athlete. Coming soon we have some revolutionary tights that will genuinely fit EVERY BODY, but for now…. get the tape and choose your athlete….



And if you don’t see a particular item that you want, or you don’t have an athlete that matches your body type… bigger… or smaller… that just makes you, you. Email us at, and we will make you something beautiful that you will feel amazing in.