Your Impact


We say it. We mean it.

In a world full of false advertising, empty promises and slogans, our mission was always to create a company that actually made a real and tangible difference to the world we live in.

That’s why we made a commitment to work with partner charities and organizations out there working to make that change.

So every time you shop with us, you do so in the knowledge that 10% of our profits every year will go towards making the world a better place for women everywhere.


Eating disorders are the silent pandemic, affecting many millions of lives a year around the world right now. Around 1 in 10 women in the US will be clinically diagnosed with an eating disorder in their lifetime. With many many more going undiagnosed or untreated. Eating disorders are real, serious, life-threatening illnesses that affect all kinds of people, regardless of ethnicity, size, age, or background. In fact, eating disorders have the highest mortality rate of any mental health concern.
  • Among western women between 15 and 24 years old, approximately 1 out of every 200 suffers from anorexia nervosa, while about 1 in 50 is bulimic.
  • Between 10 and 50 percent of American college women report having binge eaten and then vomited to control their weight.
  • Approximately 40 percent of American girls ages 9 and 10 report being or having been on a diet to lose weight.
  • Some 50 to 60 percent of teenage American girls believe they are overweight, yet only 15 to 20 percent of them actually are overweight.
  • Individuals with eating disorders are at the highest risk of premature death (from both natural and unnatural causes) of all people who suffer from psychiatric disorders.
Eating disorders in young children are rising at alarming rates. In the past 20 years, eating disorders in children under 12 years old increased nearly 120%. Almost half of all preschool girls (aged 3-6 years old) are worried about being fat. These stats only get worse as they get older; 80% of 10 year-old girls fear becoming fat. As adults, 97% of women report  body hating thoughts each day. 91% feel unhappy with their bodies. More than half of all women diet. We are products of our culture; one that normalizes body hatred and teaches us that the golden path to health, happiness, and everything good in life is paved with diet pills, juice cleanses, and boutique fitness classes. GRRRL exists to call bullshit and change the toxicity created by the diet culture perpetuated by brands, media and the diet industry. But we are about more than just calling bullshit. It’s time for change. That’s why we created the GRRRL project.


The GRRRL project is a ground breaking community project designed to create change around body acceptance and eating disorders, addressing the factors that cause the damage, societal change around the awareness of disordered eating and through the donation of funding from GRRRL profits to NEDA (the National Eating Disorders Association) to help fund screening, support services, helplines, legislative advocacy and research. We launched the project in February 2019, and the program will be rolled out throughout 2019 and beyond, to include local grrrl groups, training programs, local outreach and connected advocacy. The costs of the GRRRL project are fully funded from GRRRL, so every purchase made is directly supporting prevention and outreach work in local communities throughout the world. As well as the GRRRL project, GRRRL will donate 5% of our annual profits to support funding of the amazing work done by our partners NEDA.



We provide funding for the advocacy and support services of BTSADV.

BTSADV has grown to become a national nonprofit organization led by survivor-volunteers who serve victims, survivors, and families affected by domestic violence. We understand the unmet needs of survivors and have developed a unique organization that could bridge the gap in services between emergency shelters, direct service providers, government agencies, academic institutions, businesses and the community. Each program we offer is designed to empower, educate, and fulfill the needs of survivors and their families through our unique connective resources.

BTSADV compliments the services crisis shelters offer and assist in decreasing the number of times victims return to abusive partners. Recovering after abuse can be a lifelong journey. We are committed to addressing healing after crisis by providing a national network for survivors to connect, speak out, and advocate against abuse.

On average, nearly 20 people per minute are physically abused by an intimate partner in the United States. During one year, this equates to more than 10 million known cases of dv. IN ONE YEAR.

1 in 4 women experience severe intimate partner physical violence, intimate partner contact sexual violence, and/or intimate partner stalking with impacts such as injury, fearfulness, post-traumatic stress disorder, use of victim services, and the contraction of sexually transmitted diseases. Domestic victimization is correlated with a significantly higher rate of depression and suicidal behavior.


  • 1 in 20 women has been raped in their lifetime by an intimate partner.


  • 1 in 15 women have been stalked in their lifetime by a current or former partner.


  • A study of intimate partner homicides found that 20% of victims were not the intimate partners themselves, but family members, friends, neighbors, persons who intervened, law enforcement responders, or bystanders.
  • 72% of all murder-suicides involve an intimate partner; 94% of the victims of these murder suicides are female.


  • 1 in 15 children are exposed to intimate partner violence each year, and 90% of these children are eyewitnesses to this violence.


  • Women abused by their intimate partners are more vulnerable to contracting HIV or other STI’s due to forced intercourse or prolonged exposure to stress.
  • Studies suggest that there is a relationship between intimate partner violence and depression and suicidal behavior.
  • Physical, mental, and sexual and reproductive health effects have been linked with intimate partner violence including adolescent pregnancy, unintended pregnancy in general, miscarriage, stillbirth, intrauterine hemorrhage, nutritional deficiency, abdominal pain and other gastrointestinal problems, neurological disorders, chronic pain, disability, anxiety and post-traumatic stress disorder (PTSD), as well as noncommunicable diseases such as hypertension, cancer and cardiovascular diseases. Victims of domestic violence are also at higher risk for developing addictions to alcohol, tobacco, or drugs.
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